Rich’s Introducing Hot New Products At IDDBA Exposition

Google Alert – “Rich Products” Rich’s Introducing Hot New Products At IDDBA Exposition

by Rich Products Corporation
Posted: Tuesday, May 27, 2014 at 3:18PM EDT

BUFFALO, N.Y. – For in-store bakeries seeking to capitalize on the growing trend of smaller portions for packaged desserts, Rich Products Corporation is introducing a half-dozen mini treats sure to deliver big-time indulgence.

According to a Nielsen Perishables Group report, the volume of individual desserts sold by supermarket in-store bakeries in the United States grew in 2013 by 3.4 percent over the previous year. Meanwhile, brownies and dessert bars rose 15.9 percent in volume and 14.2 percent in sales in 2013 over the previous year.

Acknowledging these trends, Rich’s has developed its own lineup of handcrafted, portioned, indulgent desserts. A sampling of these new items will debut at the International Dairy-Deli-Bakery Association (IDDBA) annual seminar and exposition June 1-3 at the Colorado Convention Center, in Denver, Colo.

Among the new Rich’s desserts coming soon to supermarket in-store bakeries across the U.S. are a Mini Chocolate Brownie Extreme, a Mini Caramel Sea Salt Blondie Extreme, a Mini Boston Crème, and three flavors of bar cakes that are ideal for two people to share: Red Velvet, Triple Chocolate and Carrot.

“Research tells us that sales of smaller-portioned desserts are continuing to grow, driven by smaller households and an increase in snacking frequency by consumers,” said Mariah Kerwin, Associate Marketing Manager for Desserts, Rich Products Corporation. “Rich’s new mini desserts provide our supermarket in-store bakery retailers the indulgent, perfectly sized treats that shoppers crave.”

Combinations Spelling Sweet Success

Rich’s mini brownies and mini blondies combine the best qualities from current, on-trend products and flavors to deliver sweet success for bakery operators, Kerwin explained. “The new items are another example of how Rich’s innovation can help customers gain a competitive edge,” she said.

Part of Rich’s Extreme® series, both the Mini Chocolate Brownie Extreme® and the Mini Caramel Sea Salt Blondie Extreme® are fully finished and packaged, requiring no on-site labor.

The rich, two-pack Mini Chocolate Brownie Extreme showcases a delectable combination of dessert favorites, including rich chocolate brownie and chocolate ganache, nuts, and caramel drizzle.

According to a report released in 2013 by Datassential MenuTrends, chocolate remains America’s No. 1 dessert flavor, while the combination of buttery caramel with savory sea salt continues to increase in popularity, commanding the attention of retailers nationwide. In fact, MenuTrends reported that the caramel sea salt flavor registered a 850-percent increase in U.S. menu incidence during the four-year period 2009-2013.

Statistics such as these explain the demand for indulgent desserts such as Rich’s delectable Mini Caramel Sea Salt Blondie Extreme, which is layered with creamy, sea-salted caramel drizzle, pecans, and rich chocolate chips.

Sampling at IDDBA

A selection of the new mini desserts from Rich’s will be available for sampling at the Denver IDDBA event (booth #4028). Additional product information for retailers is available on Rich’s In-Store Bakery website

About Rich Products Corporation

Rich Products Corporation is a family-owned, global food company defined by innovation and an unparalleled commitment to treating its customers, associates and communities the same way…Like Family. Since 1945, Rich’s has been committed to developing food solutions that raise the standards for quality, safety, convenience and efficiency for its customers. As a leading supplier to the global foodservice, in-store bakery and retail marketplaces, Rich’s posts annual sales exceeding $3.1 billion, operates 34 manufacturing facilities spanning six continents, and employs more than 9,200 people across the world. Additional company information can be found online at, on Facebook , via Twitter and via LinkedIn.

About Rich’s In-Store Bakery Division

Often called “the brand behind the baker,” Rich Products Corporation for nearly 70 years has delivered innovative and delicious products that can transform everyday bakery experiences into memorable celebrations. The company’s extensive line of award-winning breads and unique, on-trend desserts and sweet goods ensures that customer bakery offerings will exceed the demands of today’s shoppers and create a loyal fan base for tomorrow’s purchases. Rich’s products are prepared with the finest ingredients and made by experienced associates who live Rich’s motto of “caring for customers like only a family can.” The company’s In-Store Bakery Division is located in Buffalo, N.Y.

Source: Rich Products Corporation

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